Catalog-wide rewrite of product descriptions and SEO meta, built from manufacturer specs.
Every listing was rebuilt into a consistent, benefit-led format with hand-written SEO titles and descriptions, honest material tradeoffs, and internal cross-links. Two views below.
Word count, SEO meta, data-hygiene cleanup, structure and internal linking, and a by-vendor breakdown.
24 side-by-side examples: the legacy copy next to the new spec-driven, voice-consistent rewrite.
Prepared by Bear North Digital for Caster Central.